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Watkins, Leah: Aitken, Robert: Robertson, Kirsten: Thyne, Maree: Williams, John:
Advertising's impact on pre-schoolers' brand knowledge and materialism.
[2016]
Watkins, Leah: Aitken, Robert: Robertson, Kirsten: Thyne, Maree:
Public and parental perceptions of and concerns with advertising to preschool children.
[2016]
Author
Aitken, Robert (2)
Robertson, Kirsten (2)
Thyne, Maree (2)
Watkins, Leah (2)
Williams, John (1)
Descriptors
children's commercial
(2)
consumer behaviour
(2)
parental survey
(2)
preschool child
(2)
television advertising
(2)
toddler
(2)
adult
(1)
advertising effect
(1)
advertising object
(1)
brand
(1)
brand awareness
(1)
evaluation
(1)
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research report
(2)
periodical article
(2)
Publication Year
2016
(2)
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english
(2)
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International journal of consumer studies
(2)
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